It’s important to remember that when considering your core demographic, you don’t cater to them to the exclusion of others. By offering a carefully selected mix of rewards, you can appeal to consumers across all age and income groups, and potentially move some of those “second best” customers into  the category of “most loyal.”

Reward types to consider for your loyalty program:

• Physical & Virtual Prepaid Cards – Available with a 5% back option, merchant filtering capabilities, and mobile wallet integration
  
• Gift Cards & eGift Cards – Wide selection of wellness centric brands, available in both physical and digital formats
  
• OmniCodes – Trying to please a diverse audience? Send a reward code to be exchanged online for the ultimate in reward choice