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It’s important to remember that when considering your core demographic, you don’t cater to them to the exclusion of others. By offering a carefully selected mix of rewards, you can appeal to consumers across all age and income groups, and potentially move some of those “second best” customers into  the category of “most loyal.”

Reward types to consider for your loyalty program:

  • Physical & Virtual Prepaid Cards – Available with a 5% back option, merchant filtering capabilities, and mobile wallet integration
  • Gift Cards & eGift Cards – Wide selection of wellness centric brands, available in both physical and digital formats
  • OmniCodes – Trying to please a diverse audience? Send a reward code to be exchanged online for the ultimate in reward choice


Download our guide, The Indispensable Guide to Loyalty Rewards, for insights on how to match the right reward to drive long-term relationships with your audience.

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About Hawk Incentives
Hawk Incentives, a Blackhawk Network business, is a leading provider of rewards and incentives to organizations across the globe, including many of the Fortune 500. We power an inspiring brand experience with proven delivery of customized rewards for consumer, employee, sales and channel incentive programs. Our expansive rewards portfolio includes multiple patents and industry firsts, including digital and mobile rewards. To learn more, visit www.hawkincentives.com.
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The Right Mix of Loyalty Rewards Can Drive Long-Term Relationships