New Report:

Millennials & Loyalty Programs

We asked research firm Leger* to gather fresh data for us on consumer attitudes toward loyalty programs—participation rates, reward preferences, the types of programs that draw the most participation, etc. In this first release of the research results, we focus on Millennials’ responses. In particular:
  • Which business categories fare best at attracting Millennial participation in their loyalty programs
  • How Millennials feel about digital reward delivery
  • Average loyalty program participation among Millennials versus total population.

For a deeper dive into the results, talk with one of our incentive program experts at 866.219.7533.

About Hawk Incentives
Hawk Incentives, a Blackhawk Network business, is a leading provider of rewards and incentives to organizations across the globe, including many of the Fortune 500. We power an inspiring brand experience with proven delivery of customized rewards for consumer, employee, sales and channel incentive programs. Our expansive rewards portfolio includes multiple patents and industry firsts, including digital and mobile rewards. To learn more, visit www.hawkincentives.com.
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