Millennials are disrupting typical shopping patterns with mobile and social media in ways unimagined just a few short years ago. When it comes to learning about products, shopping news and sales, venerable television is a distant 6th for them, well behind social media and other forums.
Key findings include:
- Millennials rank gift cards as the safest method of making online purchases.
- 89 percent of millennial shoppers use smartphones to connect to the Internet on a daily basis.
- 55 percent rely on social media as their primary source for shopping news and information