Research shows that when given a choice, people prefer prepaid cards as rewards over other options. But what do they prefer when it’s one type of prepaid card against another? Our recent study explored shoppers’ preferences for post-purchase incentives and overall adoption of prepaid products in their lives.
Key findings from “People Prefer Prepaid” include:
- Open and closed loop prepaid cards are preferred rewards
- Both plastic rewards and digital rewards are in demand
- Comfort with digital rewards is significant
- General acceptance and trust of prepaid products is high
Download our ebook to learn what consumers value in prepaid, gift and digital cards, and how their choices influence today’s shopping habits.
-or-
Ready to talk? Start a conversation today or call us today at 866.219.7533
About Hawk Incentives
Hawk Incentives, a Blackhawk Network business, is a leading provider of rewards and incentives to organizations across the globe, including many of the Fortune 500. We power an inspiring brand experience with proven delivery of customized rewards for consumer, employee, sales and channel incentive programs. Our expansive rewards portfolio includes multiple patents and industry firsts, including digital and mobile rewards. To learn more, visit www.hawkincentives.com.
© 2018 BLACKHAWK NETWORK. ALL RIGHTS RESERVED.
5 Things Every Incentive Buyer Should Expect
From Their Reward Card Vendor
From Their Reward Card Vendor