Promotions have long been an important tool in a marketer's toolbox. But what type of promotion will help drive the results you need to achieve your business objective?

Hawk Incentives partnered with Aberdeen to survey businesses regarding their promotions strategies to gain insight. 

Key findings:
  • Preferences for rewards-based promotions
  • Nuances with discount-based promotions
  • How to improve results through each promotion your strategy leads you to implement

Download our guide, "Next Generation Promotions: Foster Customer Engagement & Maximize Marketing Effectiveness," to see the latest trends and preferences.


Ready to talk? Start a conversation or call us today at 866.219.7533

About Hawk Incentives
Hawk Incentives, a Blackhawk Network business, is a leading provider of rewards and incentives to organizations across the globe, including many of the Fortune 500. We power an inspiring brand experience with proven delivery of customized rewards for consumer, employee, sales and channel incentive programs. Our expansive rewards portfolio includes multiple patents and industry firsts, including digital and mobile rewards. To learn more, visit www.hawkincentives.com.

Rewards-Based Promotions vs. Discounts